Just so you know,
said the computer software advertisement; I missed the first part after that, but caught “you can even create a folder within a folder.”
There must be some person who made the decision that, yes, I needed to know this. The ‘just-so’ is a lie, of course: I was meant ultimately to buy a product. However, there was a kind of direct importance of the details, of the knowledge. The concept of nested folders requires at least some background to a) know what a folder-within-a-folder means and b) why it might be useful. That the advertisement ends with this bareness of fact makes me think that there was truly an interest in conveying knowledge. That there was someone within the organization involved in marketing this product (whatever it was, I didn’t catch) who believed that the idea of folder-within-a-folder was important and cool and worth bragging about and even taking up precious seconds of the 15-second spot.
